Whether you are just thinking about HD Radio conversion or are already on-air in digital, this seminar has something for you. Based on the feedback of the hundreds of broadcasters who have attended our seminars in recent years, we have divided the program into three sessions. Attend one or all three based on your interests.

2:00PM to 3:00PM – HD Radio Conversion: Processes, pitfalls, strategies and successes
We’ll look at how stations are moving to HD Radio and its impact on their operations, listenership and bottom line. Multicasting and Messagecasting will be explored, along with a look at how Internet Broadcasting has played a role in stations’ HD Radio implementations. For both non-technical and technical radio broadcasters, but with emphasis for managers and programmers.

3:00PM to 4:00PM – HD Radio Conversion: Technical planning and realization
The equipment used to convert stations to HD Radio continues to evolve. We’ll look at current system architectures, how HD Radio interleaves with analog equipment/operations and look ahead at upcoming developments. This technical discussion will be conducted to address the needs of engineers, check writers and other station decision-makers.

4:00PM to 5:00PM – HD Radio Conversion: Nuts and bolts technical issues
Based on the conversion experiences of hundreds of stations, we’ll look at several technical areas that require special attention when converting to HD Radio. Topics are appropriate to both those who have never performed an HD Radio conversion and those who have multiple conversions under their belts. Primarily for engineers.

A second chance offering of this seminar will be on Wednesday from 2 PM to 5PM should you miss the featured Tuesday offering.

1. Strategize: Quickly zero-in on strategic accounts and formulate the most productive radio sales action plans. Be proactive by driving business development through the account management steps of strategize, plan, execute and assess.

2. Execute: Access a comprehensive view of account communications and contact information to help efficiently execute radio sales strategies and manage business relationships.

3. Measure: Measure and track your progress (or that of your sales staff).

Presenter
Konnie Xiong, Sr. Account Executive, Relationals CRM

Speaker
Pankaj Malviya, CEO, Relationals, Inc.

Based on the broadest and most representative proprietary national study of U.S. consumers ever conducted for radio, Mercury Radio Research and hear2.0 principals Mark Ramsey and Harve Alan present what’s really going on in the audience – and how it will affect your station now and in the years to come. For the first time, they will segment the audience into radio fans and listeners "at risk" and explain the characteristics of each. They will present an industry level "Perceptual" study pitting radio against iPods, Satellite, Internet, and the rest. What industry level images does radio own? And where are we weak? They will provide real data on audience satisfaction with radio versus competing media – are listeners really as dissatisfied as the satellite radio PR machine would have us believe? They will also assess early market comprehension of the benefits of and prospects for HD radio. This will be the definitive standing-room-only session at this year’s NAB!

Presenters
Harve Alan, Executive Vice President, Mercury Radio Research/hear 2.0, Chanhassan, MN

Mark Ramsey, President, Mercury Radio Research/hear 2.0, San Diego, CA

Around the world, digital radio spectrum is being used to generate additional and alternative revenue streams for broadcasters. This session will highlight and demonstrate some of the ways that this is being done. It will cover such things as radio text displays, Electronic Program Guides, broadcast websites, traffic and travel information, music download services and even TV over digital radio broadcast spectrum. If you want to hear how you can use HD Radio to generate new revenue, then this session is a must-attend.

Presenter
Matthew Honey, Managing Director, Unique Interactive, London, United Kingdom

If you just had more time... Most of us face trying to accomplish 10 hours of work in an eight-hour time period - only to look forward to more of the same tomorrow. Find out what you can do to manage your time and your workload in a way that helps take the stress out of your everyday workday.

Presenter
Debbie Waggoner, Vice President of Performance Consulting, Nodus, Inc., Dallas, TX

Commercials that SOUND like commercials get little or no attention. Come learn dozens of ways to do commercials that get attention and generate results. Are you a salesperson who wants better results for your clients without having to spend all your selling time writing? Are you a production person who wants to move to the next skill level? Be here.

Presenter
Jeffrey Hedquist, Hedquist Productions, Inc., Fairfield, IA

HD Radio is the future of our industry. With increasingly affordable radios in production, retail shelf space filling, promotional campaigns driving awareness, and discussions with car manufacturers cruising along, it’s your chance to hear comprehensive, non-technical update on all things HD Radio from the people leading the charge. Plus, there will be an HD Radio giveaway.

Presenters
Peter Ferrara, President/CEO, HD Digital Radio Alliance

Robert Struble, President and CEO, iBiquity Digital Corporation, Columbia, MD

Good air talent isn’t just a great voice - it’s a great presence. And proper show preparation and content selection goes a long way in putting the personality into the voice behind the mic. Find out what every air personality should do to make their show compelling and to connect with their audience.

Presenter
Tommy Kramer, Talent Coach, Dallas, TX

Podcasting. Everybody’s doing it - or thinking about it. Learn from the people making the most of this new technology.

Moderator
Reed Bunzel, President, Bunzel Media Group, Hope, RI

Panelists
Dawn & Drew, Dawn & Drew Show

Andrew Baron, Rocketboom, New York, NY

Kris Jacob, Podshow

Alex Laats, PODZINGER, Cambridge, MA

Being a sales manager in today’s competitive and ever-changing media environment can be one of the most challenging positions in radio…or it can be one of the most rewarding; it depends on your success as a manager and as a leader. Learn the management tools to achieve personal fulfillment and professional success.

Presenter
Michael Guld, President, The Guld Resource Group, Richmond, VA

Find out how to get to the next level from the people who have made it to the top. These well-respected programmers will share what they’ve accomplished as well as what they’ve overcome to make it to where they are today.

Moderator
Maynard, Program Director, KEZE/KZZU, Spokane, WA

Panelists
Ken Charles, Clear Channel - Houston, Houston, TX

Juan Gonzalez, Vice President of Programming, Bustos Media, LLC, Sacramento, CA

Jason Wolfe, Vice President, AM Programming & Operations, WEEI, Boston, MA

Programming HD Radio™ presents new opportunities for programmers. Find out from some programmers who are ahead of the curve what they are doing to fully take advantage of this emerging technology, and what you can be doing to join them.

Moderator
Buzz Knight, VP, Program Development, Greater Media Inc., Boston, MA

Panelists
Mark Pennington, Program Director, RIFF2, Detroit, MI

Larry Rosin, President, Edison Media Research, Somerville, NJ

Eric Siebert, Vice President, Content/Research/Development, Clear Channel Communications, New York, NY

If you’re a small market owner/operator/manager who’s afraid your small town talent pool is empty, learn and share how to find professionals to manage or sell (or both) for your operation(s). Panelists, who like you are veterans of the small town trenches, will lead this interactive exchange. Bring your ideas!

Moderator
Roger Gelder, EVP/COO, Legend Communications, Cody, WY

Panelists
Jim Cronin, General Manager, KNIM-AM, Maryville, MO

Ron Davis, President/General Manager, KBOW-AM/KOPR-FM, Butte, MT

Craig Eckert, Executive Vice President/General Manager, Platte River Radio Inc., Kearney, NE

Radio has a short-term window of opportunity. Now is the time to turn the traffic your news and sports content can generate into an additional revenue source. Learn to steal money from your local newspaper with a website like DoorCountyDailyNews.com.

Presenter
Roger Utnehmer, President, DoorCountyDailyNews.com, Sturgeon Bay, WI

Text messaging is a second language to Millennials - and anyone trying to communicate with them. Find out how you use this technology to make your station relevant and connected with this key audience group.

Moderator
Jim Kerr, VP/Digital Development, Pollack Media Group, Dallas, TX

Panelists
Martin Kristiseter, CEO, mSnap, Inc., San Diego, CA

Eric Murphy, President/Creative Director, Pop2Life, New York, NY

Jack Philbin, President, Vibes Media, Chicago, IL

The discussion continues. Which system makes the most sense? Which will provide the best information? Which will perform better in actual use? Find out where the discussion stands and how soon before Radio moves beyond the discussion and gets active about passive measurement.

Moderator
Steven Goldstein, Executive Vice President, Saga Communications, Westport, CT

Panelists
Phillip Beswick, Executive Vice President, The Media Audit, Houston, TX

Gerry Boehme, Executive VP, Strategic Planning & Information Technology Services, Katz Media Corporation, New York, NY

Pierre Bouvard, President, Arbitron, Inc., New York, NY

Jess Hanson, Senior Vice President, Research, Clear Channel, Phoenix, AZ

HD Radio™, Datacasting, Streaming, Podcasting, text messaging--there’s more to today’s radio than AM and FM. With limited resources, what new technology holds the most promise over the next twelve to eighteen months? Learn where to start, the expense in manpower and money, the timeframe, the legal hot spots, and more!

Moderator
Bill Figenshu, COO, Softwave Media Network, Irvington on Hudson, NY

Panelists
Dan Halyburton, Sr. Vice President/Market Manager, Emmis Communications, New York, NY, New York, NY

Jeff Littlejohn, Executive Vice President, Distribution Development, Clear Channel Radio, Cincinnati, OH

Finding great employees is a challenge shared by all broadcasters. From continuous recruiting, to focusing on talent and behavior first, to designing the right compensation, this session will focus on practical methods to avoid the foul balls that prevent you from having a strong bench.

Presenter
Jim Hopes, Presdient, The Center for Sales Strategy, Tampa, FL

New technologies provide you with new avenues for promoting your station. Find out how to tap into these new opportunities with creative ways to enhance your station’s image and exposure.

Presenter
Jamey Garner, Promotions Director, Sportsradio 1310 The Ticket, Dallas, TX

This timely session will explore where things stand for Cable TV advertising as it’s "New Media" status is being uprooted by new digital media. Learn how operators position and sell cable locally. Understand Cable’s strengths and weaknesses and discover how to effectively position Radio against, and with Cable.

Presenters
Dave Casper, Sr. Vice President/Internet Services, Radio Advertising Bureau, Dallas, TX

Mike Mahone, Executive Vice President/Services, RAB, Dallas, TX

What you report and what you do at the local level really does affect Wall Street or private investors. Generating sustainable revenue is the most important job in the radio business. This panel will help you understand how revenue recognition and the various components of revenue impacts operations and lays the foundation for everything your company reports to investors.

Moderator
Mark Fratrik Ph.D., Vice President, BIA Financial Network, Chantilly, VA

Panelists
Trila Bumstead, CFO, New Northwest Broadcasters, Seattle, WA

Sam Bush, CFO, Saga Communications, Grosse Pointe Farms, MI

Bishop Cheen, Director, Wachovia Capital Markets, LLC, Charlotte, NC

Join high-level FCC regulators for breakfast and get first hand information you won’t find anywhere else. Topics are sure to include satellite radio, IBOC digital radio, the new ownership proceeding, regulatory trends, and the full gamut of goings on at the FCC.

If as the Harvard Business Review cited, “everyone who makes it has a mentor,” set the stage for your organization’s success by starting a mentor program. No matter your station size, learn how to frame a mentor program; find qualified candidates—mentors and “mentees;” develop measurement tools; troubleshoot relationship issues; and more.

Presenter
Wrisë Booker, President, Reid Dugger Consulting Group, La Palma, CA

This session is all about giving you definitive ideas on how to marry your programming demands with those of your clients and partners. Learn ways to go "beyond the line" by getting everyone involved, so that programming, sales, clients, agencies and shareholders all win.

Presenter
Phil Dowse, Director, Absolute and Dowse, Adelaide, Australia

This engaging discussion will discuss the benefits of blogging to increase your station’s brand equity, revenues, and listener love. Starting a blog can be scary--who will write for it? What will they say? How much trouble is it--and how much trouble could you get into? To find out if your station is ready to blog, and how to do it right, you need to attend this roundtable discussion

Moderator
Tom Webster, VP/Strategy & Marketing, Edison Media Research, Somerville, NJ

Panelists
Jason Calacanis, CEO, Weblogs, Inc & General Manager, AOL Netscape, Santa Monica, CA

Anil Dash, Vice President, 6Apart, San Francisco, CA

Bryan Jay Miller, General Manager, WOXY.com, Cincinnati, OH

Few topics are as hot as the high-profile display of solidarity of our nation’s Hispanic residents. And even the skeptics must acknowledge the role that Hispanic Radio has played in this newly-actualized show of strength. What can Spanish-language broadcasters do to keep the momentum going, and to monetize the potential to advertisers of our Hispanic audiences? Hear what our highly respected panel has to say.

Panelists
Angie Balderas, Sales Manager, Bustos Media, LLC, Sacramento, CA

Brian Reed, Vice President, Sales, Entravision Radio

Just because you operate in a small market doesn’t mean you need to think small. From programming to sales to inventory management and pricing, hear how these big thinkers apply large market disciplines while maintaining their connection to the local marketplace to produce bigger audiences and bigger profits.

Moderator
Chuck DuCoty, COO, NRG Media, Cedar Rapids, IA

Panelists
Gary Buchanan, President, Three Eagles Communications, Lincoln, NE

Sue Goldsen, Part Owner/Vice President, Jackson Radio Works, Inc., Jackson, MI

Joe Schwartz, President/CEO, Cherry Creek Radio, Denver, CO

Working with people takes talent. Consistency is a key component, but not all situations, or people, can be handled the same way. Find out how to get the most out of your staff without getting your photo on the air talent’s dartboard.

Moderator
Gabe Hobbs, VP, Programming, Clear Channel Radio, Tampa, FL

Panelists
Tony Coles, Regional Vice President/Programming, Clear Channel-Oregon/Seattle/Centralia

Tom Severino, Vice President/General Manager, Emmis Communications - Indianapolis, Indianapolis, IN

Hiring mistakes! They make you look bad and it costs your station hundreds of thousands of dollars each year and you may not even realize it. Don’t miss this panel with experts who know how to weed out the pretenders and help you hire "A" level talent!

Moderator
Dan Bennett, Vice President/Market Manager, Cumulus Radio, Dallas, TX

Panelists
Laurie Kahn, President, Media Staffing Network, Chicago, IL

Matt Sunshine, Senior Consultant, The Center for Sales Strategy, Plano, TX

Most radio broadcasters agree that it is getting tougher to sell "just radio," yet the pressure for new and higher revenues continues. Learn how to evaluate and combine ALL your assets ... including podcasts, Internet, streaming audio(the list goes on and on) ... into an offering that makes your station (and you) money. Come and learn to use your whole station to make the revenue!

Presenter
Sylvia Allen, President, Allen Consulting, Inc., Holmdel, NJ, Holmdel, NJ

An update on the new multi-study research program from the Radio Ad Effectiveness Lab. Five new projects are coming soon from RAEL, covering the Internet, imagery, ad perceptions, subconscious engagement and Radio creative. This session will let you know what’s coming and when and give you a sneak peek at the first new study, to be released within weeks.

Presenters
Mary Bennett, EVP/National Marketing, Radio Advertising Bureau, Dallas, TX

Jim Peacock, President, Peacock Research, Laurel, MD

Watch and listen as young people describe radio’s role in their media lives. Why are they listening less to radio, and is there anything radio can do to increase their listening? See how new media options are impacting radio’s perception and tuning, and learn how to take advantage of these trends from the youngest of radio listeners.

Presenter
Mike Henry, CEO, Paragon Media Strategies, Denver, CO

It’s never easy staying afloat when dealing with political advertising and sponsorship identification. Take advantage of our panel of experts and get answers to all your questions. You may not even realize what danger lurks in these waters! Their knowledge could be your life ring!

Moderator
Ann Bobeck, NAB

Panelists
Bobby Baker, Head of Political Programming Staff, Policy Division, Media Bureau, Federal Communications Commission, Washington, DC

John Garziglia, Member, Womble Carlyle Sandridge and Rice, PLLC, Washington, DC

Mark Prak, Brooks Pierce McLendon LLP, Raleigh, NC

Dawn Sciarrino, Sciarrino & Shubert, PLLC, Centreville, VA

One-hour forum on the latest developments in talk radio including the emergence of new formats and the impact of new technology. Includes an opening presentation by Talkers magazine publisher Michael Harrison revealing the latest annual statistics describing the qualitative nature of the news-talk radio audience. Followed by a discussion moderated by Harrison featuring Gabe Hobbs, vice president of news/talk and sports, Clear Channel Radio; Mark Masters, CEO, Talk Radio Network; Doug Stephan, president, Stephan Productions and a surprise special guest.

Build relationships, ratings and revenue through your database and email marketing efforts. Learn how to expand your database, collect listening and lifestyle information from your listeners and give your email efforts a whole new dimension.

Presenter
Ruth Presslaff, President, Presslaff Interactive Revenue, Torrance, CA

Move over Baby Boomers, the Millenials are coming. A population segment bigger than the Boomers, they’re ready to take over. Hear the latest research and immerse yourself in this demographic phenomenon. Discover how Millenials will shape the next several decades, what they mean to you, and how you can and can’t reach them.

Presenter
Nathalie Krup, Senior Research Analyst, Frank N. Magid Associates, New York, NY

Discover how to motivate and keep the best people year after year. What incentives beyond salary will keep a team at the top of their game? Learn real world ideas to avoid turnover and keep the people you want to keep.

Presenter
John Lund, The Lund Consultants to Broadcast Management, Inc., Burlingame, CA

Broadcasters, ad agencies and advertisers have long wondered how much of a radio audience goes away when a station goes into a commercial break. Thanks to the Arbitron Portable People Meter and commercial clearance information from Media Monitors, we can now answer that question in this breakthrough presentation. You’ll be able to see for yourself what listeners do through each progressive spot in radio station stopsets. And you might be surprised at the results. This session will be presented by noted researcher Jon Coleman.

Presenter
Jon Coleman, Chairman/CEO, Coleman Insights, Research Triangle Park, NC

Streaming and downloads let you stay connected with your audience when they are away from their radio. Find out how these technologies can help you increase your station’s reach.

Moderator
Gregg Lindahl, Vice President, Interactive & New Technologies, Cox Radio Interactive, Atlanta, GA

Panelists
Rich Dean, Director of Channels, KUT Radio, Austin, TX

Jack Isquith, Executive Director of Music Industry Relations, AOL Music, New York, NY

Tim Westergren, Chief Strategy Officer & Founder, Pandora, Oakland, CA

Talent coach Steve Reynolds, of The Reynolds Group, debuts a new Scorecard to rate five areas crucial for growth of a morning program. Find out if your team is strategically on course to not only satisfy listener needs in each break, but to develop images to keep them coming back for more.

Presenter
Steve Reynolds, President, The Reynolds Group, Raleigh, NC

With concern for “accountability” rippling through the media (and the business world in general), advertisers are demanding the ability to process all business electronically, including near real-time notification of changes and third-party verification. Find out what our industry is doing to meet these demands, and what it means to you and your station!

Moderator
Gary Fries, President/CEO, Radio Advertising Bureau, New York, NY

Panelists
George Pine, President/COO, Interep, New York, NY

David Prager, Chief Information Officer, Katz Media Group, New York, NY

FACT: Keeping car dealers on the air is harder than getting car dealers on the air. Here are eight straight simple rules that the most successful car dealers in America follow when they advertise. This session will show you how to employ these strategies in your local market to help your dealers get more impact, sell more cars, and keep renewing.

Presenter
Dave Burke, Burke Media Marketing, Ankeny, IA

Ten years after deregulation and ten years into the radio group growth explosion, the landscape and culture of owning, operating and managing radio stations has shifted to Wall Street Radio. While this change often overshadows "Main Street Radio," hear a panel of "Main Street" mavericks share how independent owner/operators can compete and succeed in today’s Wall Street Radio climate!

Moderator
Kevin Perry, Vice President, Perry Publishing & Broadcasting Co., Oklahoma City, OK

Panelists
Ken Dowe, COO, Service Broadcasting/KRNB/KKDA, Highland Park, TX

Jerry Lee, National Radio Award Recipient, President, WBEB FM Radio, Philadelphia, PA

Larry Patrick, President, Patrick Communications, Elkridge, MD

Russell Perry, Owner/General Manager, Perry Publishing & Broadcasting Co., Oklahoma City, OK

Regulatory experts will offer a quiz of basic FCC rules and provide take-home information on critical regulatory compliance issues. In addition, a Clear Channel representative will offer an interactive demonstration of their e-public file kiosk. This fun and informative session will keep you from dealing with the messy scribbles of fines and forfeitures.

Moderator
Jane Mago, Senior Vice President and General Counsel, Legal & Regulatory Affairs, NAB, Washington, DC, Washington, DC

Panelists
Bill Barney, Clear Channel Radio, Tulsa, OK

Joseph Di Scipio, Fletcher Heald & Hildreth PLC, Arlington, VA

Peter Doyle, Chief, Audio Division, Media Bureau, Federal Communications Commission, Washington, DC

Barry Skidelsky, Attorney/Consultant

How do you break through the chaos and create powerful connections with your audience? This panel of "extreme thinkers" will play a fast-paced game of intellectual badminton with innovative ideas and useful strategies from several industries. Moderated by Scott Kirsner, contributing writer for Fast Companyand Wired Magazine, and `Entertainment 2.0’ columnist for the Boston Globe, the panel will include Arianna Huffington, co-founder and editor of the HuffingtonPost.com; noted author and radio host; Bill Taylor, author of `Mavericks at Work’ and columnist for the New York Times; Marian Salzman, executive vice President and chief marketing officer for J. Walter Thompson.

Moderated by: Scott Kirsner contributing writer for Fast Company and Wired magazines	Arianna Huffington co-founder and editor of the HuffingtonPost.com, radio host and noted author
Bill Taylor founding editor of Fast Company, columnist for the New York Times and author	Marian Salzman Executive Vice President & Chief Marketing Officer, J. Walter Thompson