Located in the College Street Concourse, Street Level

Dickstein Shapiro LLP’s annual session will focus on current market dynamics and more specifically, changes in the make-up of radio’s owners, as well as those who provide debt and equity financing for acquisitions.

Separate registration is required for this event. To register, click here.

Keynote Speaker:
Vic Miller Bear, Sterns & Co. Inc.
Speakers include:
Ed Christian Saga Communications, Inc. Lew Dickey Cumulus Media, Inc.	Joe Schwartz Cherry Creek Radio, LLC Jeff Smulyan Emmis Communications Corporation
Peter Smyth Greater Media, Inc.

The sessions are targeted to provide practical information to the attendees, not just theoretical descriptions of the technology. The goal is to provide attendees with real information that they can implement at their stations.

Click Link to SBE Website

Much has been written about the synergistic value of Radio and the Internet. As advertising and marketing platforms, each of these media is worth more in combination with the other than it is standing alone. When they’re worth more to the advertiser, the broadcaster faces less price pressure. But how is a Radio station to go about creating and selling Integrated Marketing Solutions? Steve Marx will show you the keys steps to creating more value-for the advertiser and for yourself-from both your broadcast and your online assets…and why the disintermediation of marketing requires you to need to act now!

Is on-line music testing ready for prime time? As station’s continue to feel the numbers crunch, this option is getting more and more play. Find out from those that promote it and those that use it, if on-line testing will work for you.

Finding and keeping great sales performers adds consistency and profit to your station’s marketing efforts; constant turnover weakens your station’s sales performance and long-term revenue prospects. Find out the hidden keys to making great hires, with real-life examples of what it takes to find, train and retain high-performing sellers.

"Heavy Deeps," "POL", and a fusion of new metrics will change your marketing and programming focus in the PPM world. This session will provide critical insights on listening habits and where a station’s ratings sucess really come from. Based on first-time-ever research using over a years worth of panelist-by-panelist data just completed by dmr, Arbitron, and the University of Wisconsin’s AC. Nielsen Center for Marketing Research.

Internet Radio’s audience is growing rapidly! So where’s the revenue? This session will investigate the various strategies for monetizing your streaming audience: hear from broadcast companies about their digital platforms and strategies and learn how to capture interactive dollars. We’ll also discuss the rules on creative, hear examples of creative messages that got the attention of advertisers and listeners, and discuss online audience measurement.

The NRSC has been setting standards and investigating new technologies for radio for over 20 years. This is an opportunity for everyone attending the Radio Show Technical Program to participate in these important industry meetings. You do not need to be a member of the NRSC to attend.

How can Spanish-language stations getting their “fair share” (and more) of local ad dollars? What are the hottest revenue categories for Spanish-language in the coming years? Do I have the right sales team to seize these opportunities, and create new sources of alternative revenue? Hear how some of the most successful Spanish-language broadcasters are meeting these challenges and preparing for an even brighter future!

Podcasting. Everybody’s doing it - but who’s doing it right? Who’s making money, and who’s using technology effectively to enhance their key talent’s image and the station’s overall ratings? This session will give you some answers.

Is the best-kept secret in Radio the well-documented results of consumer studies released by the Radio Ad Lab? In this session, you’ll hear practical methods for translating this powerful new research into meaningful revenue – for your best customers and for your stations.

In the AM radio days, perhaps there were a half-dozen radio choices for most consumers. With the advent of FM, the number expanded to perhaps 20 or 30 options. Today, with satellite radio, streaming and pod-casts, the options are nearly infinite. The consumer will soon see an ‘Infinite Dial’, where any kind of radio, for any kind of taste, will be available at any time. How will your station compete in such an environment, where anyone can find anything at any time? This presentation discusses strategies that a local station can employ to make it self relevant today, and into the future.

Join "leading edge" new media/technology broadcasters who are doing outstanding work for their companies, leading the charge for how Radio can moentize the Internet and beyond...this is designed to be a "here’s real money we’re making...no phony bologna."

Marketing is a key reason for the phenomenal success that NASCAR has experienced in the past decade. Come listen as NASCAR pros discuss how they understand and manage their brand. It’s more than a sport, it’s a lifestyle.

Get ready for a revolutionary breakthrough in digital media research! For the last 6 months, Jacobs Media has teamed up with Arbitron to provide the radio industry with an exciting new consumer research project. “The Bedroom Project” will present the industry with a new look at how young adults use digital media in their everyday lives.

The project surveys 30 young adults, ages 18-28, on their use of digital media devices in their natural surroundings. Applying a new research technique dubbed “Ethnographic” research interviewers went straight into homes, apartments, dormitories, cars and even bedrooms to observe how young adults use digital media and to explore their attitudes about survey research. The technique provides a new look on when, where and how young adults are using technology, and what devices are appealing to this demographic.

Arbitron retained Jacobs Media to create and conduct this ethnographic research project among thirty 18-28 year-olds, residing in Columbus, OH and Los Angeles, CA. They included representative gender and ethnicity characteristics. The interviews were conducted in February 2007 by trained researchers in the same age range as these respondents, under the supervision of Jacobs Media. All of the interviews were videotaped and transcribed for analysis. These two-hour interviews were conducted in respondents’ residences, as well as in their vehicles (weather permitting). Requirements for participation were high speed Internet and home computer access, as well as cell phone ownership.

“The Bedroom Project” will be presented by Fred Jacobs of Jacobs Media, Wednesday, Sept. 26th at 3:45 PM. Don’t miss this must attend session!

Click here to see a video preview of "The Bedroom Project".

You’ll take home updates on licensing, the equipment needed for conversion, where to buy it and how to budget/finance the deal.

As stations try to utilize new technology to enhance their station and extend their brand, streaming seems like a logical move... so what’s the catch? Join us as we discuss the top issues, such as content, copyrights, and ratings credit.

Forrester Research Vice President James L. McQuivey discusses current trends in media technology and how radio can avoid marginalization. He’ll share an exclusive early look at survey data from thousands of Web users to find out how their use of the iPod, satellite radio, and Internet radio competes with or complements traditional radio listening. He’ll discuss recent announcements from Apple, Sony, Amazon, and MTV, all of which point to dramatic changes in digital delivery of audio. He’ll compare what’s happening in television to what’s happening in radio to see how audiences are shifting their understanding of what the media can do for them.

At the end of the session, Saga Communications Executive Vice President Steve Goldstein will facilitate a question and answer period between McQuivey and attendees.

Join us for an in-depth discussion on how stations can prepare and pre-position for emergencies, the 2008 election season, and other political and enforcement storms on the horizon.

Renowned brand builder Kelly O’Keefe will share the findings of his efforts to determine how the radio industry is perceived, and the right words and messages to use to fully communicate the value of free, local radio. National Association of Broadcasters President and CEO David K. Rehr and Radio Advertising Bureau President and CEO Jeff Haley will be on hand to discuss the industry’s involvement in this effort, and ways radio can speak with one voice to communicate its value to stakeholders.

How do you create great radio production quickly? Learn terrific shortcuts from Rich VanSlyke, stuff you’ll want to write down and take home. A voice guy and production specialist, Rich will give you easy to use tricks to bring out the magic in your copy, music, voice, editing and final mix.

This course is specifically tailored to the work environment and covers the following:

• Overview of RF radiation issues for broadcasters.
• Biological effects of RF radiation and the distinct differences between RF radiation and ionizing radiation
• FCC and OSHA regulations—what they are and what you need to do to comply
• Workplace hazards:
  Transmitter Sites
  The unique issues at AM stations
  Remote operations (where news personnel can find problems such as on rooftops)
• RF hazard protection equipment—you may not need it but your contractors probably will
• Signs—what they mean and what you need
• FCC enforcement activities—the instructor has been personally involved in two landmark cases.
• Recent overexposure incidents that may provide food for thought.

The best and brightest marketing executives discuss what they expect from their radio partners and their vision of marketing for the future. A must-attend session!

RF safety violations can be dangerous and expensive. A must-attend if you are responsible for the operation of a transmitter site.

Click Link to RF Safety Solutions Website

English speaking broadcasters are walking on unfamiliar territory by branching out into Spanish language as alternatives for their markets. Hear the challenges with the culture, language and niche business of running these stations under the same roof with their news/talk and music formats by leading broadcasters taking the challenge.

When it comes to programming, HD multicasting opens up a whole new age of experimentation. Whether it’s extending the main channel’s brand or striking out in a completely new direction, these programmers are taking full advantage of this new technology.

It may take a village to raise a child, but it takes a skilled program director to develop a quality on-air staff. Learn what works best, and what other components are needed to make a show work in today’s multimedia world.

How can you grow your website revenue, optimize your sales staff for significant web sales, and make your site more valuable to your advertisers? Find out in this comprehensive session, including success stories, pricing models, web prospecting innovations, and a new web/station presentation model!

Local direct billing it’s the lifeblood of the vast majority of Radio stations, and in this session, Paul Weyland, introduces powerful new techniques you can implement immediately to help your sales team bring in more long-term local direct contracts regardless of ratings, format, or geography, and without rate discounts or “added value”.

Performance tax is on the minds of Washington regulators. Our experts will weigh in on the tax, as well as digital Radio, AM on FM translators, satellite radio and merger fever. Don’t miss this discussion of issues that affect your future, and your bottom line.

Breakfast - 7:00 - 8:00 AM
Workshop - 8:00 AM - 12:00 PM

How well do you understand your transmitter site? This session offers an in-depth look at transmitter troubleshooting.

If your background is computers or studios, and you feel like the transmitter site is a black hole, shed some light on the subject at the Radio Show’s Transmitter Workshop. Even if you are an old pro, the tips and tricks learned here will help you hone your troubleshooting skills. In addition to explaining basic AM and FM theory, routine maintenance techniques for engineers managing multiple sites will be discussed. A section on troubleshooting transmitters is included, along with a fun time of audience participation troubleshooting real world problems. A discussion of potential HD installation problems will be included for those planning a future HD upgrade.

The workshop will wrap up with a roundtable discussion of troubleshooting and maintenance tips with representatives of the major transmitter manufacturers discussing their products, and the best way to keep them maintained.

A workbook is provided, courtesy of Broadcast Electronics. This workbook will guide the attendee through each module of this workshop, and becomes a useful reference in the field. Your instructor is John Bisset of Broadcast Electronics and writer of Radio World’s popular Workbench column.

Radio is turning the traditional sales pitch upside-down with new ideas on how to approach commercial inventory. Experimenting with everything from various spot lengths to pure sponsorships and no spots at all, some significant stations and companies are taking a more creative approach to radio sales. Find out what they’re doing, who’s succeeding and why their ideas might apply to you and your station.

What if, thanks to PPM, you knew seven secrets that could help you build audience no matter how your market’s listenership is measured? Join Mark Ramsey from Mercury Radio Research as he presents those seven secrets, based on a deep dive into PPM ratings for both Houston and Philadelphia where he evaluated what stations did in terms of marketing and programming and whether or not it worked - and how.

You’ll learn:

eBay and other Internet companies think radio’s inventory is a goldmine as more and more studies reflect the natural relationship of being online and listening to the radio. Is it the latest revenue scheme, or will these online spot brokers be Radio’s comparison to what Orbitz is to the travel industry? Hear from those who think it’s for real.

Want to know what is driving the investment and financial success of small market radio? Join broadcasters that are taking the risks investing in smaller markets and making it work, and the investors behind the scenes helping them do so.

Sheila Kirby, Interep President, Strategic Sales Department, leads a panel exploring the growing importance of digital media in the radio mix. With increasing ad revenue currently being directed into digital media, and clients’ growing demand for the metrics associated with digital platforms, this panel answers the question, “why digital?”, and equally important, “why right now?” Hear from clients and broadcasters who are successfully integrating digital media into their radio plans

Women’s advancement to the executive offices in radio has stalled. But you knew that. If you’re tired of talking about the problem and want fresh solutions for getting ahead personally while clearing a pathway for all women in radio, Sister Courage is the key. Gloria Feldt has observed how women have progressed in their careers. She has seen the characteristics and traits of those who make it and those who don’t. Come share ideas with a woman who led one of America’s most important yet controversial movements from the margins to the mainstream.

Get real world insight from program directors in the test markets and find out how this measurement system measures up to expectations. Learn what will change, what won’t, and how it will affect how you program your station.

The blank canvas HD Radio has provided has many broadcasters faced with the challenge of juggling more stations and filling them with compelling content. This session will give you a real world example of a station that has put a HD-2 station on the air, are branding and marketing it and are generating revenue. Staff from one the leading edge HD-2 stations, RIFF2, will be walking you through their process from start to finish, including 20 things you need to do (or not do) when you implement HD-2.

Organizing a local charity event or fundraising drive can have a tremendous impact on your community, your audience and your staff. But it is also a lot of work, so it’s important to do it right. Find out how to maximize your efforts from people who know what it takes to really make a difference.

Small-market Radio broadcasters face a roster of business and marketing challenges and opportunities that differ from their larger-market counterparts. But every day, small-market operators demonstrate their creativity and nimbleness in generating new ideas that work in markets of all sizes. Hear some of the best in this session, featuring outstanding small-market Radio broadcasters.

Building “green” has gotten a lot of attention lately, but what is it, and, more importantly, what does it mean for building, expanding, and/or renovating your broadcast facility? This seminar looks at how site selection, space use programs, and strategic building design and construction can serve not only the planet, but your corporate bottom line. You’ll walk away finally understanding that, yes, it’s easy being green -- but it’s also affordable, logical, and lucrative. The presenters’ recent book, "A Face for Radio: Radio Station Planning and Design," will be raffled off and three session attendees will be selected to receive a free initial energy audit.

The material for this session is drawn in part from presenters Peter Bloomfield and Mark Motl’s recent book, "A Face for Radio: Radio Station Planning and Design", published by Focal Press in association with the NAB. The book is available through the NAB website (www.nab.org) and will also be available at the Radio Show.

How do you take a strong radio brand and extend it to a new technology to increase your connection to your target audience? Pierre Bellanger did it by taking France’s premiere CHR brand and developing a social network that has grown to 18.4 millions users. Find out how.

Personal People Meter is now a reality and the industry is watching anxiously with the rollout of every monthly ranker. How is it impacting audience figures and most importantly, how is Radio able to monetize and increase value with electronic measurement? Get early insights from station management in current PPM markets, agencies and Arbitron. What mistakes can you avoid when PPM comes to your market?

Grow your revenue? Of course! New challenges and new opportunities? Always! Whether it’s new hybrid formats, more general market media targeting Urban listeners and dollars...or new technology, new research, new engagement opportunities, or new measurement methodologies, today’s Urban Radio landscape is brighter than ever for those who embrace and work these changes!

“Too much to do – too little time!” Sounds familiar? Today’s business environment combines the stresses of multi-tasking and time deprivation, leading all too often to sub-par performance and lost opportunities. Learn the latest strategies to making the most productive use of your time, with proven examples of what the best Radio professionals are doing to beat the time crunch and out-perform their expectations.

How do men and women listen differently? How do you successfully program to each? Find out! Make every minute count! -more important now than ever --as we approach the dawn of the "People Meter" age! Learn results of this new research, plus get actionable, proven methods to increase your ratings! Every station working with this NEW research has increased its audience. Based on Powerful Radio Techniques of: Tell the Truth, Make it Matter and Never be Boring, you’ll leave with actionable, proven methods to help develop personalities and to create content to increase audiences! For managers, programmers and talent.

Grab a seat and grab a pen - this session is going to jump start your creative engines and send you home with winning ideas to help you pull ahead of your competition.